How to wear underwear as outerwear: A shoot with Ann Summers

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How to wear underwear as outerwear: A shoot with Ann Summers

Do what you want

Coco Chanel went out in silky pyjamas, Kate and Naomi went to London parties in see-through slips and Madonna’s cone shaped bra is iconic. Underwear as outerwear is nothing new, but it’s becoming more appealing over time. It’s cheaper, liberating, comfy af and doesn’t necessarily have to be sexy.

In the past, you may have associated Ann Summers as a place to buy sex toys, crotchless knickers or tutti-fruity lube, but their new collection has so much more to offer. Their embroidered bodies, leather skirts, midi-slips or lacy bralets could be worn just as easily in a bar as they could in the bedroom. We’ve teamed up with them to show why everyone, no matter what shape or size, should be reinventing underwear as outerwear.

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Photography: Hiders Seekers (Ife Akinroyeje)

Makeup: Mariam Jensen using NARS and Bumble and Bumble, www.mariamjensen.com

Models: Sophie Fagon and Bella Kuffour

Styling: Daisy Bernard

Shop the new Ann Summers collection here. 

With special thanks to Owl and the Pussycat in Shoreditch where the images were shot.

@daisy_bernard

original video by

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