It’s nearly taken 100 years, but Clarks shoes are finally cool
Spread your wings Clarks, this is your moment
It’s 2008, you’re 11 years old on a regional high street and your mum drags you into Clarks. Another year, another pair of plain, boring and “practical” school shoes. It’s busy, the crunchy brown carpet is as dull as the footwear of choice and the room is filled with OAPs and pissed off children who wanted to buy Kickers instead. A kind elderly lady in navy velcro Mary-Janes measures your feet in what can only be described as a mouse trap, and you walk out with a pair of clunky leather lace-ups that you resent with all your being. As your grandma (who also loves Clarks) explains, “you’ll grow into them.”
But here we are in 2016, and you’ll never guess who’s at the forefront of the trainer revolution. Now, Clarks are releasing trainers that sell out instantly and go for as much as £235 on eBay, their Depop sales have gone up 43 per cent against last year’s and they’ve got 53.9k followers on Instagram. They’re being written about on footwear news sites, sold in retailers like Size?, and overcame their lame-school-shoe vibe this year when a boy was banned from wearing them to school because they looked “too much like trainers”.
But how did they undergo the transformation from OAP footwear shop to the streetwear shoe-de-jour? Maybe seeds were sewn in 2010 with Vybz Cartel’s Dancehall song about the brand, or a few years after when Alexa Chung and Florence Welch were spotted in the Yarra Boot. Now, they’re worn by celebrities like Pharrell Williams, Wu Tang Clan and Ghostface Killa. Even Supreme have done a Clarks Collaboration, with Wallabees being sold for hundreds in The Basement.
James Meredith, PR Manager at Depop, thinks the Supreme collaboration is what really kicked it off: “It was definitely the collaboration that really helped the brand, moving Clarks into the view of streetwear fans. They’ve always been great, but we’ve seen a huge increase in demand for them this year especially, going up 43 per cent since last year.”
And it’s not just the trainers either. Their brogues, desert boots and ankle boots have had a huge revival too. They’re incredible quality, light as air and their wedged ones have special technology to stop your feet from hurting so you actually can wear them all day.
So, if you hear someone talking shit about Clarks again, show them this article or show them these beautiful trainers. Or these ones that are sold out everywhere or this picture of Drake wearing them with Rihanna. They’ve always been known for their durability and comfort, but now they’re actually cool as well. There’s never been a better time to go to your local high street and get a sturdy old pair of Clarks, because their moment is here.
Everyone knows a Brett Kavanaugh, and we want to write about yours
We want to expose the entitled men who take advantage of women
by Nian Hu
I’m sure you’ve all seen the story about Supreme Court nominee Brett Kavanaugh and the sexual assault allegations against him. The details are kind of gory but basically at a house party when he was 17 years old, he tried to literally pinned her down, put his hand over her mouth, and laughed the whole…
Why is no one calling Drake out for his relationship with a teenage girl?
Even worse, it seems that he has known her since she was only 16
by Nian Hu
Drake — world-famous rapper, champion of sadbois everywhere, and most importantly, a grown 31-year-old man — has apparently been getting very cozy and intimate with a teenage girl who is 13 years younger than him.According to Page Six, Drake was spotted dining in Washington, DC with 18-year-old model Bella Harris. People reportedly saw the two…
‘I’m so sorry I couldn’t fix you’: Ariana Grande just posted the most heartbreaking post about Mac Miller
I’m glad she turned the comments off, tbh
by Amanda Ross
One week after Mac Miller's untimely death by accidental overdose, ex-girlfriend Ariana Grande is ready to speak out. In a genuinely heart-shattering Instagram caption posted to accompany a video of Mac from one of their date nights, Ariana publicly said goodbye to her first love. I adored you from the day I met you when…