Advert for a letting agency baring female bums causes anger in Hull

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Advert for a letting agency baring female bums causes anger in Hull

The strap-line for the student letting agency ad is ‘your place or mine?’

A cheeky letting company advert showing the nearly bare bums of two women has been branded “inappropriate” and “bad taste”.

The display on the front of the Avenue-Lets.com office on Newland Avenue shows two women from the waist down in underwear – each with their hand on the other’s bottom – and the slogan “your place or mine?”

The image has been highly criticised on social media, and some said they thought the images initially meant an adult shop was opening in the street, with others saying they find the adverts to be “objectifying women in order to sell students a bit of accommodation”.

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Local Lib Dem Councillor, Mike Ross, said: “I have received several complaints about the adverts, and I would say businesses need to think carefully about using advertisements to show exactly what it is they are selling…it is something that has definitely got the residents talking.”

One resident said: “I hope to bring my sons up to respect women, but how is that going to happen when there are adverts like this in plain sight?”

A spokesman for Avenue-Lets.com said: “The images used are from the Advertisement Standards Agency.

“These are not images we have produced ourselves, and we have received more than 20 compliments for using them.

“These images were not used to offend or upset anyone, or objectify men or women, and as a marketing campaign we have reached the targeted market.

“As with any marketing campaign, these images were due to be changed in January, but we will endeavour to look at bringing that date forward.”

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