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Model says she was told to ‘drink only water for 24 hours’ before getting fired for being ‘too big’

'She was checking if I had been eating food'

Model Ulrikke Hoyer says she was turned away from her Louis Vuitton cruise show in Kyoto on the 14th of May for being “too big.” She posted a photo and caption about the incident on Instagram earlier today.

Ulrikke says after being told by Ashley Brokaw’s caster that there had been problems related to “bloating” during the fitting, she was “urged to starve herself” with the statement: “Ulrikke needs to drink only water for the next 24 hours.”

The 20-year-old model is a size 34-36.


In her post Ulrikke says she had been awake since 2am and “was extremely hungry” but only “had the absolute minimum” at breakfast before Alexia Cheval, the casting director for Louis Vuitton, arrived. Ulrikke says Cheval “was checking if [she] had been eating food.”

This comes one week after France’s law banning excessively thin fashion models went into effect. Fashion models in France now need a doctor’s certificate to prove they are healthy. BBC reports there’ll be a specific focus on a model’s Body Mass Index.

While no woman in the fashion/modeling industry should be facing discrimination for size, we’ve seen it before, and we continue to see it now.

Ulrikke says she was shocked to hear them talk about her in that way. In a Facebook post today she wrote: “What should have been a truly amazing and unique experience ended up being a very humiliating experience.”


“This is not about me being canceled from a show — you win some and you loose some that’s the game. But I cannot accept the ‘normality’ in the behavior of people like this. They find pleasure in power over young girls and will go to the extreme to force an eating disorder on you.”

She arrived back home in Copenhagen, Saturday the 13th.

We’ve reached out to her, as well as the agency for comment.

Read her status in full here.