Hey gals! This activewear brand thinks rape culture is a fun cute motivation to exercise
Harassment is still #MondayMotivation right ladies???
What motivates you at the start of another long week? Is it the prospect of going out at the weekend, is it online shopping for your summer holiday? Or is it – and it’s obviously this one – the ever present threat of male violence? I know which one gets me outta bed in the morning!
Apparently the same goes for the bright marketing team at Sweaty Betty, who took their #MondayMotivation to a slightly dark place when they tweeted this:
The tweet, which was only deleted this morning, encouraged women to exercise by running away from creepy guys and towards hot ones. You’ve got to hand it to them, they know their audience. Everyone, after all, knows that women only ever exercise when it’s relation to men. Nobody goes to the gym for themselves. Nobody wants to actually like, improve themselves, the only reason anyone wants to be fit is to be hot enough to attract a hot boyfriend and fast enough to evade potential rapists.
Unluckily in the time it took for the company to remove the offensive tweet, people noticed.
@sweatybetty Your motivation is avoiding sexual assault? Take this down please.
— SpotlightOnInclusion (@On_Inclusion) May 23, 2017
@sweatybetty You're awful. Seriously.
— Research Midwife (@ThatMidwife) May 23, 2017
@sweatybetty or how about just run for yourself and nothing to do with chasing or running from men ?
— Tamsin Phelvin (@TamsinPhelvin) May 22, 2017
— Margaret West (@gingergiraffe12) May 22, 2017
@sweatybetty This manages to belittle, objectify, insult women AND men, and it's supposed to be about fitness…? *eyes roll so hard I can see my brain*
— Rosalind Riley (@RosalindinKent) May 22, 2017
— Amy (@scifisunsets) May 22, 2017
@sweatybetty Because being harrassed by men whilst out running is a hilarious reality for many women
— Amy Slay (@aamy_caakes) May 22, 2017
Just as a fun little side note, a recent survey of female runners found that one third had been sexually harassed while jogging alone, and over half – 60 per cent – now feel anxious when exercising solo.
Babe has contacted Sweaty Betty for comment.
Give Up Now: Experts indicate 2019 will be the worst year yet for the worst reason yet
God hath forsaken us
by Amanda Ross
I wish I had good news for you. I wish I could look you in the eye through the webcam malware I definitely didn't install on your computer when you clicked on this and tell you everything's going to be just fine. But that would be a lie. No, I'm so sorry but 2019 is…
So we all just missed Paris Hilton dressing up as a SEXY FURBY, huh?
She did the impossible and made Furbies sexy
by Nian Hu
The early 2000s are making a comeback, y'all, and you know what that means! Get out your tube tops, velour tracksuits, and denim skirts — it's time for a blast from the past.And if you're ready to feel REALLY old, then let me call your attention to the Furby. Yes, the one and only Furby!…
This 500-year-old skeleton will win next season’s Drag Race
And I’m NOT talking about your mom
by Amanda Ross
My mind is racing with all the bad jokes I can make right now! Currently, I'm torn between: Slay while you get slayed (slain, I guess?) and Madonna looks amazing here. Archeologists unearthed a 500-year-old skeleton wearing thigh-high leather boots! Work bitch!Other outlets less reputable than babe dot net have been quick to call the…