Kim Kardashian made almost as much money in 20 minutes as Kylie Jenner did in a whole year

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Kim Kardashian made almost as much money in 20 minutes as Kylie Jenner did in a whole year

In case you’re wondering who won the Kardashian cosmetics space race

File this under: shit I shouldn’t care about, but I weirdly do.

Like so much a contoured conquerer, Kim Kardashian toppled her little sister’s carefully curated cosmetics empire with a single product in less time than it would take to watch an episode of The Office.

Yesterday, Kim launched the first product in her eponymous makeup line. It was a set of contour and highlight sticks — arguably the beauty trick that launched the now-signature and oft copied Kardashian look — and offered as something of a luxury, more sophisticated version of Kylie Jenner’s self-titled collection. And she totally crushed Kylie, collecting $14 million in 20 minutes.

That was the headline splashed everywhere and as jaw-dropping as the number was, it’s not thaaat surprising considering all the seemingly trite ways Kim’s made millions: emojis, video games, and a book of pictures you could find on her Instagram. But what was most interesting to me was what Kylie made in comparison.

Who won the Kardashian cosmetics competition? 

Kim. By a long shot. Last year, Kylie introduced over a dozen iterations of her lip kit, blush packs, eyeshadow palettes, eyeliner and highlighters. They all sold out, of course, and netted the youngest Kardashian-Jenner $18 million in 2016. Great, right? More than I’ll make in my life 15 times over? Well, not to Kim, who made $14 million in 1/3 of an hour and with one product.

God, I wish these were my life problems.