Contouring is officially over, so here’s hoping you have a naturally attractive face
It’s all about the nontour now
First Kylie told us 2016 would be the year of realizing things, and then Kim K told Glamour contour was over, and nobody even bothered to listen?
And much to the chagrin of us less-chiseled girls, she was right (just at the wrong time), since rounder, more natural looks are on the rise.
@glossier is my new fav makeup line✨ Blush: cloud paint "haze" Lips: lip gloss "clear" Highlight: haloscope "quartz" Brows: boy brow "clear" This isn't sponsored or an ad btw lmao I really just love their line 😭 I have no foundation on today just little things here and there and it really made me look like I tired 🌝
Cult brands like Glossier have seen this pivot coming for a while now, offering soft all-over gel looks they describe as “warm on the inside,” and “wet on the outside.”
The brand promises the same “barely there, lit-from-within” look Kim was (clearly!) taking about in 2016, and now other brands are following.
contouring is pretty easy but soon that will be over too and we'll all want flat cartoon faces
— Maureen Monahan (@tasty_anthony) June 21, 2017
“We always err on a light touch versus a heavy touch,” Founder Emily Weiss told Buzzfeed news in 2016.
“Makeup for the truly lazy” is how some brands were describing the look in 2016 — but like everything, makeup for the lazy is finally having it’s time. The kind of makeup that’s meant to be applied with fingers instead of applicators.
An on-the-run look for working girls with a hangover. (We see you.)
It’s the same reason wet hair looks are in. Everyone wants that I-rolled-out-of-bed-refreshed look.
Moving away from contouring doesn’t mean we need to stray from makeup entirely. A non-contoured look can be achieved with a face full of makeup. Acne, skin scars — there’s no reason to worry about not being able to cover it all up. It’s just the harsh cheekbones — initially coined by drag queens to achieve more “feminine” features — that we can start leaving out of our every-day routines.
Here’s hoping you have a naturally sculpted face, I guess.
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