Kim Kardashian is falling down a racist rabbit hole

I've always been something of a Kardashian apologist. But in these trying times, it's more important than ever to put the general welfare of the world ahead of yourself. Or your makeup collection. Whatever.

Yesterday, Kimberly of House Kardashian-West found herself embroiled in yet another race-related scandal.

She took to Snapchat (the town square of our generation) to implore us all to get over Jeffree Star's checkered past of out-and-out racism and ugly MySpace singles.

Kim does a few things here: 1) She doesn't refer to racism by name, but rather calls it "negativity."

Hmm. See, to me, being negative is complaining about a restaurant only having Sierra pisswater Mist instead of Sprite even though they taste exactly the fucking same. Negativity is screenshotting your ex's new girl's Instagram pic and roasting her big-ass forehead in the groupchat.

Negativity isn't repeatedly screaming the n-word on camera, calling Black people "apes" or making jokes (his word, not mine) about throwing battery acid in a Black woman's face. Yeah, that's not negativity. That's (all together now!) totally fucking racist!

The other huge problem with Kim's defense of Jeffree is in another word she uses: petty. Kim says in her Snapchat video that dragging Jeffree for being an ugly racist is "petty." Again, we've clearly got very different definitions of petty. Calling someone out for blatant and indefensible hate speech doesn't really fit into the petty box.

Saying Jeffree looks like someone put a pink Party City wig in a microwave is petty, which he does. Racism makes you ugly and ages you 500x faster, it's just science.

But seriously. When Kim uses no-big-deal language like "petty" and "negative", she's saying in no uncertain terms that racist diatribes are nothing more than minor Internet drama akin to a subtweet.

And it's exactly that kind of attitude that leads to young Black kids either being afraid to report racism they experience, or be brushed off if they do say something to an authority figure. We can't pretend like celebrity doesn't impact our day-to-day culture, especially when we're all interconnected in Cyberland.

Like I said, I want to love the Kardashians. Especially Kim, a woman who named her puppy Sushi. But I can't condone this latest fuck-up in a seemingly never-ending paper trail of racist receipts against her family.

You'd think Kim, a grown woman with a Black husband and children, would want to use her massive platform to say enough is enough. She takes a stand occasionally, blogging about racism that affects her directly. Or pushing recognition about the Armenian genocide which is important but again — it affects her directly.

What Kim needs to do is put aside business interests and go to bat for the marginalized people she claims to care about even when it might be difficult to do so. That's what separates someone who truly cares from someone who just claims she does.

But I guess makeup coins are more important.