Issa Rae is the new face of CoverGirl Cosmetics
From Awkward Black Girl to makeup spokeswoman
by Amanda Ross
Insecure creator and star Issa Rae isn't just the voice of our generation (and one we'd actually want taking on that title). Now, she's the voice of the makeup industry, too.
Via Instagram, Issa announced she'd inked a contract with legacy mega-retailer CoverGirl. She'll be the new face of the company, appearing in print campaigns and (if all our dreams come true), creating some signature CG products.
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
Issa spoke to BuzzFeed about her partnership with the brand and her struggle to find cosmetics to match her skin growing up.
"I just remember not knowing what to do and went to my local drugstore to buy foundation. Didn’t test it out, but was like, This looks like my skin, right? And just smeared it like it was lotion," she said. "I thought I was ready showing up to my friend’s place. My friends were like, 'Girl, no, take that off.' And then they helped match my shade and reapply. This experience reminds me of why I'm excited to be a CoverGirl, and how I can help other people find what works for them."
We have decided to stan forever.
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Fenty would never do this to me
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