Coach is dead and so are your middle school clutches
They’re rebranding and changing the name
Pour one out for Coach company of New York — creator of your middle school wristlet dreams — because today they officially announced they're rebranding and changing their name to Tapestry.
The change is a part of their attempt to appeal to a younger audience, who may not understand the sentimentality behind the brand, which came to prominence in the 1960s.
Earlier this year, Coach partnered with Selena Gomez as well.
The rebranding comes two years after its addition of shoe company Stuart Weitzman for $574 million, and also after acquiring Weitzman and Kate Spade & Co. They hope the new name will reflect all of those parts.
Because of the acquisitions, "we are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation," Coach CEO Victor Luis said in a statement today.
But don't throw out your old bags just yet, because the ones with 'C's on them might be worth a lot of money some day.
Kylie Jenner discovers INGENIOUS life hack, proving she is the greatest visionary of the 21st century
This is truly the year of realizing things
by Nian Hu
Kylie Jenner catches a lot of flak, but what people don't realize is that she's actually a brilliant genius. She is perhaps the greatest mind of the 21st century. Thanks to her pioneering vision, propensity to take risks, and incredibly wealthy family, this 21-year-old daughter of famous parents launched herself from rags to riches, showing…
There’s no way to prove Kylie Jenner didn’t cause the Irish famine
One of her many crimes against humanity
by Harry Shukman
An important t-shirt is on sale naming the colonialist and anti-Irish bigot Kylie Jenner as the architect of the Irish Famine. It was one of the greatest tragedies of the 19th Century – and Kylie has finally been identified as the one responsible for the famine, which claimed more than one million lives and tore a…
Surprise! Curvy Wife Guy is actually super racist!
Who would’ve thought?!
by Harry Shukman
The Curvy Wife Guy (you might know him as The Thicc Wife Guy, né Robbie Tripp), would have you think he's a lovable, cutesy husband who loves his partner. And viral news sites like NowThis would have you believe he's a thoughtful influencer who "spreads positive messages about self-love and confidence."So would you think any…