Chrissy Teigen just put the final nail in Snapchat’s coffin, losing them $100 million with a single tweet
This is almost as bad as Kylie
2018 was already the year of the L for Snapchat. But if Kapitalism Kween Kylie Jenner publicly denouncing the social media platform to her 25 million Twitter followers wasn't enough to put them under, Chrissy Teigen — actual prom queen of Twitter — may have just driven the final nail into their swiftly decaying digital coffin.
Following a disturbing ad Snapchat ran two weeks ago in which users could choose to physically abuse Rihanna, the 32-year-old model tweeted that she's dropping Snapchat — and their stock absolutely tanked.
The ad, hosted on the platform for a third-party app, said: "Would you rather slap Rihanna or punch Chris Brown?"
Then, Chrissy tweeted about it lost Snaptrash around $100M:
I stopped using snap. The update, the constant complaints of people not being able to find me, plus the Rihanna poll…no bueno
— christine teigen (@chrissyteigen) March 24, 2018
Kylie, who posted a similar tweet a few weeks earlier, took issue not with the app's content but its cool factor.
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
That tweet reportedly cost Snapchat $1.3 billion in market value in less that 24 hours, too.
If any Snapchat execs need a job, we know of a place that's hiring! No, not babe dot net. Chipotle!