Meet Roberta, a girl in her 20s who started a clothing store to change how we think about consent
And help us support RAINN together
by Una Dabiero
Use our code, BABEDOTNET, for 10% off your entire order on KONSNT.com. 10% of proceeds will go to the Rape, Abuse, and Incest National Network (RAINN).
Roberta Lindal may only be 25, but while most of us are taking Ubers two blocks or eating pizza for three days straight, she's already founded two businesses for causes she believes in
When she gets home from her full-time job at a science museum in Toronto, Roberta pours her heart into her online stores. Her latest project, an online clothing store called KONSNT, has a mission near to her heart: educating people about affirmative consent.
Roberta was assaulted after a party by a close friend
She went back to his house with other friends, but went upstairs with one man shortly after arriving. She says they were making out, but it soon turned violent.
"I tried to make it explicitly clear that it had gone far enough, and that I did not want to have sex. I pled to leave. He wouldn't move, and I got the sense that he wasn't going to…So I did what I felt at that moment was my safest option to get out of there: I did what he asked me to do."
For a long time, Roberta felt she couldn't be upset about her assault because 'it could've been worse'
But becoming educated on what consent really is has helped her to heal. KONSNT has been a big part of that.
"I kept telling myself that it could have been worse. I shared my idea for KONSNT with some trusted friends, all of whom have recounted a traumatic story of sexual harassment or assault. They too thought, 'it could have been worse.' But really, it could've been better. It can be better."
KONSNT sells t-shirts, sweatshirts, and accessories that advocate for affirmative consent, not just the absence of 'no'
A portion of the proceeds go to charities promoting consent culture and supporting survivors of sexual assault and trafficking. Roberta designs the site's products (which are illustrated by Sabrina Fenn), but her favorite line is inspired by Time's Up.
On top of designing her merchandise, marketing, and running the site, Roberta also writes a KONSNT blog. It recounts her experiences as a survivor of harassment and assault, and provides educational information on consent.
She says since starting her store, she's met so many women who have encouraged her to tell her story
She wasn't originally planning to be the face of her company but the support of her mentors, friends, family, and boyfriend, gave her the courage to add an extra layer to her mission.
Her advice for girls who want to start a business? Find a cause that's deeply personal to you, and support it.
"Your passion will shine through."
Support Roberta and use our code, BABEDOTNET, for 10% off your entire order on the site. 10% of proceeds will go to the Rape, Abuse, and Incest National Network (RAINN).