ColourPop is releasing 42 amazing new foundation shades—and it’s CRAZY cheap


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ColourPop is releasing 42 amazing new foundation shades—and it’s CRAZY cheap

My pockets can breathe for once

Just when I thought the craze of #shadesforall had died down, ColourPop drops the mic, leaving us makeup geeks with their first-ever line of foundation with 42 shades for—get this— $12!

It was only a year ago that fans of the makeup brand were raving over all 30 shades of its iconic No Filter Concealer, which only cost us $6 — but the brand had never sold products for a fully-covered face until now.

When ColourPop co-founder and president Laura Nelson sat down with Popsugar, she said the launch had been a longtime project. "We've worked on these formulas for over a year, continuing to shift the paradigm on what luxury looks like by offering value and product that is unrivaled. Foundation was one of the most highly requested products from our customers, so it was vital we get this launch right and offer an expansive range of 42 shades," she said. "As our customer base is world wide, an extremely diverse shade range was one of our top priorities."

My melanin is very thankful for that.

Once Twitter got ahold of the news, all were too eager to shop the collection

I know the quality of this foundation is sure to be a hit since ColourPop and Kylie Cosmetics share the same manufacturer. High-end makeup for us budget broads is a match made in makeup heaven.

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