ColourPop is releasing 42 amazing new foundation shades—and it’s CRAZY cheap
My pockets can breathe for once
by Ari Bines
Just when I thought the craze of #shadesforall had died down, ColourPop drops the mic, leaving us makeup geeks with their first-ever line of foundation with 42 shades for—get this— $12!
It was only a year ago that fans of the makeup brand were raving over all 30 shades of its iconic No Filter Concealer, which only cost us $6 — but the brand had never sold products for a fully-covered face until now.
Thank you @colourpopcult for dropping this in my feed. Terrible timing bc I'm wearing my coffee lol but only because I am SHOOKETH 2 the core. @colourpopcosmetics foundation, loose powders, and blotting powders???.. & the shade range suits us all? Girrrrrl u better work! I have no doubt they will perform as good as my nofilter concealer & I'm filling my entire kit so Colourpop for everyone! Yeah buddy! Oyah good morning world lol it's lit! I just get so happy when I see a honest brand that makes quality product that doesn't break the bank. For that reason I only buy more lol I have 50shades of light & that's ok. When the price is right we buy🙌!!!! These will retail for $12ea.✔️✔️✔️ #colourpopcosmetics #colourpop #wakeupandmakeup #makeupkit #affordablemakeup #bblogger #woc #colourpopfoundation #mua #muas #colourpopfanatic #beautyblogger #beautytips #beauty #makeupjunkie
When ColourPop co-founder and president Laura Nelson sat down with Popsugar, she said the launch had been a longtime project. "We've worked on these formulas for over a year, continuing to shift the paradigm on what luxury looks like by offering value and product that is unrivaled. Foundation was one of the most highly requested products from our customers, so it was vital we get this launch right and offer an expansive range of 42 shades," she said. "As our customer base is world wide, an extremely diverse shade range was one of our top priorities."
My melanin is very thankful for that.
Once Twitter got ahold of the news, all were too eager to shop the collection
Colourpop's first foundation line will have 42 shades 😱 come thruuuuuuuuuuuuu pic.twitter.com/Keezd217A8
— Anis Q (@_anisqamarina_) June 7, 2018
Colourpop is releasing foundation oh my god I expected it to be this year but not this soon 🤩🤩🤩
— 아들리아 (@1310_3101) June 7, 2018
COLOURPOP IS FINALLY RELEASING FOUNDATION AND IT IS 12 USD LORD HELP US ALL pic.twitter.com/cSmp9baTT6
— Datin (@inazeyy) June 7, 2018
Dream come true. COLOURPOP LAUCHING ITS FOUNDATION BLESSED @ColourPopCo
— Nur 'Izzati (@IzzLautner) June 7, 2018
COLOURPOP FOUNDATION? SIGN ME UP
— sofia (@softjerseys) June 7, 2018
I know the quality of this foundation is sure to be a hit since ColourPop and Kylie Cosmetics share the same manufacturer. High-end makeup for us budget broads is a match made in makeup heaven.