news • Jul 19 2018

Please come drag BeautyBlender for their 50 shades of white foundation

Have you not seen what RiRi’s been doing?

You would think that after all these celebrity cosmetic brands dropped a wide range of foundation shades, that other brands would hop on the inclusion bandwagon, right? Nah, because the BeautyBlender makeup shades are launching and they're all, well…mostly white.

BeautyBlender is a brand that's not giving into to the inclusion trend as the makeup sponge developers are being slammed for its "variety" of darker shade foundations, or lack thereof.

https://www.instagram.com/p/BlYnYduHb_L

Twitter lost it

an example of a great shade range on the right…and an example of a horrific shade range on the left. @beautyblender @beautyblenderUK is this really what you think of your ethnic audience?

ORANGE? Like…whew. pic.twitter.com/BiSe4Jkwtz

— Stephanie (@NerdAboutTown) July 18, 2018

3 rows of shades for white people and less than 1 row of shades for women of color? Nah I’m good. Why does the actually beauty blender have a better shade range than this foundation? https://t.co/vvZLUgt3fU

— ham (@grammascookies_) July 19, 2018

beauty blender’s sponges have a better range than those foundations lmfao pic.twitter.com/bnOhK48aH8

— lyndsey ??‍♀️?♿️♡ (@makeupbyIyndsey) July 18, 2018

foundation ranges be like

????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

— karlee (@karlee_holden) July 18, 2018

Beauty Blender really dropped foundation with 25 of the same white shade, a couple of orange shades, and like 2 dark brown shades… how embarrassing pic.twitter.com/kPKi4VXcZ2

— Giselle (@21njdevils101) July 19, 2018

Beauty blender tryna save their asses with their PR package… that doesn’t change the amount of people you forgot to include in your shade range ?

— Mishhh (@makemeupmishh) July 19, 2018

@beautyblender’s “variety” of foundation shades are a joke

— SummerChelle (@madisonchelle) July 19, 2018

What in the Fenty is this tragic mess? Out of 32 shades—thirty-two— BeautyBlender managed to give POC a sliver of the collection. There are about 3 rows (24 shades to be exact) dedicated to fairer tones while seven are dedicated to the melanin. In other words, the crumbs of a foundation range.

I'm going to need BeautyBlender to wake the fuck up and visit NYC because it's absurd for a makeup brand to ignore the (much more aware of blackness) brands flourishing in the beauty market and continue to keep serving fairer tones the bigger slice of the pie. This is not what we asked for. Please put your 2007 makeup mentality back to where you found it.

Related stories recommended by this writer:

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● ‘Natural makeup’ isn’t empowering, it’s bullshit

● Pick some luxury makeup and we’ll tell you which minimalist tattoo to get

● Sephora is launching free trans and non-binary makeup classes

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