Please come drag BeautyBlender for their 50 shades of white foundation
Have you not seen what RiRi’s been doing?
by Ari Bines
You would think that after all these celebrity cosmetic brands dropped a wide range of foundation shades, that other brands would hop on the inclusion bandwagon, right? Nah, because the BeautyBlender makeup shades are launching and they're all, well…mostly white.
BeautyBlender is a brand that's not giving into to the inclusion trend as the makeup sponge developers are being slammed for its "variety" of darker shade foundations, or lack thereof.
Another L👀K!!! 🚨@beautyblender NEW#BOUNCE – Liquid Whip Long Wear #FOUNDATION In 32 shades 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 . Has a Velveteen matte finish, 24 Hour Wear $40 Each . . . Will be available ➡️ JULY 24TH on their website + @sephora ( waiting list starts tomorrow) . . Also July 25-26 there will be a #popup shop in NYC 10am -8pm 10 AM – 8 PM This is the only place where you can get the limited edition 32 blenders that match each shade 🙀💸 . . . I can’t wait To try it Will post swatches soon 💗 what are your thoughts? XO #TRENDMOOD #beautyblender #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek
Twitter lost it
ORANGE? Like…whew. pic.twitter.com/BiSe4Jkwtz
— Stephanie (@NerdAboutTown) July 18, 2018
3 rows of shades for white people and less than 1 row of shades for women of color? Nah I’m good. Why does the actually beauty blender have a better shade range than this foundation? https://t.co/vvZLUgt3fU
— ham (@grammascookies_) July 19, 2018
beauty blender’s sponges have a better range than those foundations lmfao pic.twitter.com/bnOhK48aH8
— lyndsey 🧝🏼♀️🌿♿️♡ (@makeupbyIyndsey) July 18, 2018
foundation ranges be like
— karlee (@karlee_holden) July 18, 2018
Beauty Blender really dropped foundation with 25 of the same white shade, a couple of orange shades, and like 2 dark brown shades… how embarrassing pic.twitter.com/kPKi4VXcZ2
— Giselle (@21njdevils101) July 19, 2018
Beauty blender tryna save their asses with their PR package… that doesn’t change the amount of people you forgot to include in your shade range 🙉
— Mishhh (@makemeupmishh) July 19, 2018
@beautyblender’s “variety” of foundation shades are a joke
— SummerChelle (@madisonchelle) July 19, 2018
What in the Fenty is this tragic mess? Out of 32 shades—thirty-two— BeautyBlender managed to give POC a sliver of the collection. There are about 3 rows (24 shades to be exact) dedicated to fairer tones while seven are dedicated to the melanin. In other words, the crumbs of a foundation range.
I'm going to need BeautyBlender to wake the fuck up and visit NYC because it's absurd for a makeup brand to ignore the (much more aware of blackness) brands flourishing in the beauty market and continue to keep serving fairer tones the bigger slice of the pie. This is not what we asked for. Please put your 2007 makeup mentality back to where you found it.
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