People are slamming Bumble for an ‘abusive’ ad campaign involving painting endangered elephants
“No one should even consider climbing on an elephant’s back”
by Nian Hu
Bumble recently launched in India and celebrated with a launch party at City Palace in Jaipur. Instagram posts and stories reveal that the CEO Whiteny Wolfe Herd and various celebrities were in attendance.
Several photos of the event show elephants being ridden with the Bumble logo painted on their faces. According to PETA Executive Vice President Tracy Reiman, this is considered a form of animal abuse. “Elephant rides are abuse—no exception— and no one should even consider climbing on an elephant’s back,” she wrote to us in an email.
Reiman explained that elephants used for rides or performances in India are typically trained through violence at a young age. “Still-nursing baby elephants are dragged away from their mothers, immobilized, and beaten and gouged with sharp sticks to break their spirits,” she told us.
We reached out to Bumble for comment and will update this story if they respond.