babe started in May 2016 as an experiment – a community of young women in our early twenties, talking to each other and posting stuff that we didn’t see in the brand-safe media. We now reach more than 4 million readers a month, and have 1.5 million fans on social.

On our site we do the best advice content on the internet, plus great news reporting, personal stories, industry-leading analysis of fuckboys and the pettiest celebrity drama. And we’re cool with admitting that we are full of contradictions, because all girls are. Find us in the gap between our image of ourselves and how we actually behave.

Million of girls come to us for life advice every month, and some of our favorite ones are now members of our beta paid community. More to come on that – but you can join it here.

Hang with us here, read what people have said about us here, tell us where we’ve fucked up here and work with us here.