Babe, a website for young women that specializes in “good news reporting, trash trends, personal stories” and stories about men with certain unappealing qualities and “the pettiest celebrity drama.”
Fun, Free-Wheeling, and Kind of Terrifying … The site has made previous forays into harder journalism, including its account of an Oklahoman 17-year-old who says she was raped at a party. But its real sweet spot might be described, in a phrase Babe magazine would certainly never use, as vulgar tomfoolery.
The site started as an “experiment” a year and a half ago. Within the first week of going live, hundreds of girls changed their profile pictures to babe’s logo, which now has more than 1 million fans on Facebook.
We’re in a post-Babe.net universe now and we have to finish what we started.